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All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

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Program Details

To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

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Frequently Asked Questions

Who is eligible for the Heroes Bonus?

Canadian Forces personnel who qualify for this program include:
 

  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:
 
  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Spouses* of any of the above
     
Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:
 
  • Nurses
  • Doctors
  • Professional Healthcare Workers

 

Which vehicles are eligible?

See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.

How do I participate in the Heroes Bonus?

Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to your local Chevrolet, Buick, GMC or Cadillac dealership.

How many vehicles am I eligible to purchase, finance and/or lease?

There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Can I share my Heroes Bonus?

Yes, you can share your bonus with your spouse.

Can I combine the Heroes Bonus with current retail incentives and other offers?

Yes, in most cases. Ask your local Dealership for details.

Can I order a vehicle through this program, rather than choosing one from my dealer's inventory?

Yes, absolutely!

Can I use a trade-in with the Heroes Bonus?

Yes. Your dealership will be able to provide more information on trade-ins.

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